Crafted a campaign to bring education and engaging first impressions to the confusing hair-color category, assisting consumers in choosing the right LOREAL products for their hair-care needs across hundreds of locations nationwide.
Deployed over 530 trained brand ambassadors, achieving a 90% training pass rate for brand consistency.
Conducted 150 weekly demos at multiple retail locations, driving consumer engagement and product education.
Delivered seamless, live beauty experiences aligned with LOREAL brand goals.
Enhanced brand presence and consumer interaction nationwide.
Achieved incremental sales surpassing goals.